Summer ready drinkware now 70% off sitewide

Ice-cold sips all day, ready for all your summer plans
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New Arrivals

New · Limited

Clementine & Curaçao

Bold + bright matte finishes, here for a limited run.
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New · Core

New Duo Is Here.

Duo insulated can cooler now with OctaLock™ tech.
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New · Core

MagPack in Primrose

Built for everyday carry and ice-cold performance.
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New · Limited

Vibe Check Collection

A glossy checker print that’s impossible to miss.
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Make It Yours

Customize your very own Brü with text, icons, and more, or add a personal touch to gifts for friends + family.
Personalize Your Brü

Innovation + Tech

SlideSeal™ Magnetic Lid

The first 100% leakproof flip-down straw for a hygienic sip every time.
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SoftSip™ Straw

Gentle on lips and teeth, SoftSip™ is removable for easy cleaning
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Ü-Turn™ Lid

100% leakproof design that locks with a simple turn
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OctaLock™ Threading System

This thread system has 8 different sipping positions
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MagFlip™ Lid

Magnetic lid that keeps your lid open while you sip
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ColdKey™ Stainless Steel Straw

Designed to provide a plastic-free drinking experience
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Push-Lock™ Technology

Keep your favorite sodas and seltzers secure while you sip
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Multifunctional Technology

Hot, cold, or carbonated, we're more than just a cup
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